Stardust Coffee:
Fall Ad Campaign
For this project, I designed an ad campaign for a local coffee shop, featuring an assortment of Fall beverages. These include a Pumpkin Spice coffee, a Cranberry Chai latte, and a Spiced Pear Latte.
Pumpkin Spice Girls
For this ad, I focused on using warm colors that evoke Fall flavors. As my target audience for this ad campaign includes millennials, I included a nostalgic reference to the Spice Girls.
Cranberry Chai Latte
As this campaign is designed to run throughout Fall, I included a cranberry-spiced beverage, against a backdrop of a warm crimson and orange color scheme to evoke Thanksgiving flavors.
Pear-y Crisp
With this ad, I wanted to evoke a refreshing, yet comforting feeling, with a combination of warm and cool shades of green. I chose to include a pun, in order to capture the customer’s attention.
Process Work
