Knockout! Energy Drink:
Product Packaging and 3D Mockup
Knockout! Energy is a fictional energy drink, inspired by Studio MDHR’s hit video game, Cuphead!
For this Valencia College assignment, I was tasked with creating product packaging, using a beverage of my choice, and a theme from any pop culture I enjoy. I felt that a Cuphead-themed energy drink made sense as a hypothetical product that would appeal to gamers.
I was challenged to create a logo, four different drink labels, a box template for a variety pack, and a 3D mockup of one can with the label attached, alongside a 3D mockup of the box. To make each label unique, I chose four of my favorite Cuphead bosses as inspiration to create labels. Instead of showing the characters themselves, I chose to highlight their personalities by creating custom pattern swatches made up of imagery associated with each character, including their minions, accessories, and attacks. The pattern on the box template is inspired by protagonists Cuphead, Mugman, and Miss Chalice, and includes, fold lines, bleed lines, dielines, and glue tabs.
Each label is designed to wrap around a can, and contains body copy, as demonstrated in the 3D mockup, created using the revolve function in Adobe Illustrator’s 3D software. The accompanying box was created using Illustrator’s perspective grid tool, and both have a drop shadow effect applied.